Under the background of the profound reconstruction of the global economic and trade pattern and the mutual promotion of domestic and international dual circulation, China's textile and garment industry is undergoing a profound channel transformation. How to break through the barriers between domestic and foreign trade and enhance the new driving force of regional economy has become the key to industrial transformation and upgrading. On the afternoon of August 28th, a roundtable dialogue on the transformation of textile and garment channels in 2025 with the theme of "Focusing on Full-chain Collaboration and Empowering Industrial Upgrading" was held in Honghe Town, Jiaxing, Zhejiang Province, outlining a clear and diversified path for Honghe's sweater industry to rise to the status of an international fashion hub.
The conference brought together leaders of industry associations, regional economic experts, representatives of leading e-commerce platforms, and local industry leaders. It aimed to seize the new opportunities of the development of the airport economy, through in-depth collaboration, to open up an integrated channel for domestic and foreign trade, and empower the industry to achieve a new round of high-quality and international leap.
Xu Jianhua, the president of the Circulation Branch of the China National Textile and Apparel Council, Wang Shuiyuan, the vice president, Ma Jian, the secretary-general of the China Urban Airport Economy Research Center and the president of the Beijing Airport International Technology Research Institute, Yao Mingliang, the president of the Honghe Sweater Chamber of Commerce, along with representatives from textile and garment professional markets across the country, relevant departments of the Honghe Town Government and the person in charge of the sweater market, all attended this meeting.
"Airport economy"
Activate new drivers of regional development
Ma Jian, with the title "Airport Economy: A New Engine for Regional Economic Development", opened up a brand-new space for imagination for the development of the sweater industry in Honghe. Ma Jian elaborated in detail on the powerful driving effect of the airport economy, as a new economic form that relies on large aviation hubs and gathers high-end manufacturing and modern services, on the regional economy. He pointed out, drawing on successful cases both at home and abroad, that Jiaxing is located in the core area of the Yangtze River Delta and enjoys unique advantages in developing the airport economy. He suggested that the sweater industry in Honghe should take advantage of the construction of the airport, integrate the global supply chain through "air-rail linkage", achieve "global express delivery" of finished products, gather global innovative elements, hold international exhibitions, attract top design talents, and ultimately transform the advantages of the market cluster into brand influence that links the world.
Full-chain collaboration
Open up integrated channels for domestic and foreign trade in industrial circulation
At the meeting, Wang Shuiyuan delivered a keynote speech titled "Breaking Down Barriers and Building a New Pattern of Integrated Development of Domestic and Foreign Trade in the Textile and Garment Industry". He deeply analyzed the three core barriers of mechanism, capacity and channel that the current textile and garment industry is facing in the process of integrating domestic and foreign trade. Wang Shuiyuan pointed out that the integration of domestic and foreign trade is an inevitable requirement for building a new development pattern and also an inherent demand for industries to break through growth bottlenecks and adapt to consumption changes. He emphasized that the circulation sector must transform from a traditional distribution center to a standard compliance and certification integration center, a data insight and smart application center, a supply chain integration and cross-border service center, and a brand incubation and global marketing center. By promoting the integration of online and offline, domestic and overseas channels, and the integration and circulation of all business forms including domestic and foreign trade, wholesale and retail, Build a networked collaborative ecosystem of "market + platform + cluster", and create a soft environment and infrastructure conducive to integrated development.
Digital empowerment
Explore the path to going to sea
If policy guidance and regional empowerment have paved a fast lane for industries, then digital platforms are the wings for enterprises to go global. Zhao Bokun, Senior Manager of Key Account Development and Operations at Amazon Global Selling China, provided a detailed practical guide for Honghe Enterprise through his sharing of "Seven Steps to Unlock Chinese Factories Going Global". He systematically dissected the entire process of traditional factories transforming into cross-border e-commerce from seven steps: product development, financial planning, team building, flexible supply chain, logistics inventory preparation, operational practice, and brand building. Zhao Bokun emphasized that going global is not merely about "selling goods", but also about "creating brands". Chinese factories should leverage their supply chain advantages, precisely define products through data analysis, and make good use of tools such as brand flagship stores and A+ pages provided by Amazon to gradually build brand awareness and loyalty, achieving a comprehensive improvement from product premium to brand value.
Multi-dimensional exploration
Jointly draw the blueprint of an international fashion hub
During the special dialogue session, four guests, namely Yao Mingliang, the president of Honghe Sweater Chamber of Commerce, Gu Ninglu, the overall person in charge of the operation of Sweater PI platform, Ma Jian, the secretary-general of China Urban Airport Economy Research Center, and Yan Changzhou, the person in charge of the Zhejiang region of DHgate Channel Division, engaged in in-depth exchanges and discussions.
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